The Art of Price Negotiation- Do’s and Don’ts During Price Negotiation as a Customer

The Art of Price Negotiation- Do’s and Don’ts During Price Negotiation as a Customer

The process of settling on one or more items of exchange between at least two parties is known as price negotiation.

When buying materials or supplies, price bargaining is a typical occurrence. The buyer and seller are the two parties involved in a price negotiation. Finding a price that both parties can agree on is the goal of the discussions. If an agreement is reached and the goods are sold once talks are through then the negotiation is successfully complete.

Every day, pricing negotiations take place for everything from fruit to services in every region of the world. Due to this culture of haggling or bargaining, both buyers and sellers exhibit higher levels of negotiation skills. Additionally, there is constant pressure on prices to reflect the actual market demand.

Sometimes referred to as integrative potential, win-win scenarios must be recognized during pricing negotiations. The strength of each party’s negotiating position is crucial to how the price negotiations turn out.

Do’s Of Price Negotiation:

As a buyer, you can follow these tips to get the best deals on different items.

Do Market Research

Before entering the store, you have already completed half of the work of a successful negotiation. Preparation is key to success, so do your research on the market.

Look for similar things that are currently for sale to get a starting price and weigh your possibilities. If you can get a similar offer elsewhere, your leverage will increase; if it’s a one-of-a-kind deal, it will decrease. In any case, make the most of that information to improve your offer.

Never enter a scenario to look around and make a snap decision before striking a fantastic bargain. Before you even leave the house, decide precisely what you want, including the brand, model, color, size, and other details.

Do Look Around at other Stores

Spend time visiting comparable stores in the same locations and asking questions in addition to your online study. You might be able to find a chatty salesperson who can provide you with important information. For instance, it’s possible that the product hasn’t been selling well recently or that there is a surplus of inventory. Any information about the pricing and anything else about the product is useful for you. So, look around other stores to set a target price. 


Do Know the product’s pricing range

To find a specific price range, check the price listings on or for your selected item at several different retailers. Observe whether it’s a best-seller or something that is moving more slowly, and read customer testimonials on the product’s various blog pages.

Create a reasonable target pricing range using this information. Aiming for a 5% to 25% price reduction is realistic, but asking for a 40% to 50% discount on a product is unlikely to be accepted.

Do Make a budget and stick to it

When you leave the house, have a budget in mind, and no matter how much the circumstances may change during the negotiation process, don’t change it.

Ask if you can return the following day after comparing the salesperson’s offer to the rest of your spending if it is above your budget but seems too wonderful to pass up. If they respond negatively, it may be a deception and you would be better off passing on the offer.

Do Know When to Bargain 

Look for the least busy or crowded time of day to visit the store. You can look up this information online or ask any of your friends who live close by the business what time it is usually empty. You might also attempt this during office hours when most people are typically in their offices and most stores are empty.

The time of year is just as crucial for pricing negotiations as the time of day. For instance, if you want to buy a seasonal item, buy it near the end of the season to get a discount.

Do Bargaining with the authority figure

Dealing with someone who has a certain level of authority is ideal. Avoid wasting your time trying to bargain with a salesperson because managers or senior sales staff typically have the authority to offer you a price. So, before going make sure that you know whom to bargain with.

 Do Offer Less Than Your Budget 

Make a lower offer initially than your intended budget and then progressively increase it. If not, you will have the option of lowering your first offer to something within your true price range.

First stating the price can be disadvantageous in high-stakes negotiations, but it can be advantageous when dealing with everyday products like a TV or refrigerator.

Always place a bid that is in your favor, such as one in which you may offer to transport the item personally. This may make your offer more appealing.

 Do Bring someone with you

Strength in numbers is useful when negotiating for a lower price. The salesman may feel slightly disadvantaged if you bring a friend with you, which will increase the likelihood that they will accept your terms.

If you are alone, you can make a call to one of your friends from there and talk to them about the specifics of the product and cost while still within the store. The salesperson will typically reduce their price to close the sale.

Do Keep Your Phone with You

The majority of your primary research should have already been completed but being able to confirm claims immediately throughout the negotiation process might be crucial. You may be aware that a salesperson is lying when they say their pricing is the best available, but there is no other way to confirm it except to search for a lower price on your phone.

Do Be At Easy with Silence

Remaining silent is a smart strategy to undermine the salesperson’s confidence as they go into a polished sales pitch. They are unable to understand what is going through your head when you are silent. They don’t know anything about you, so they have to carefully weigh the opening offer. To prevent scaring you away, they will frequently set the first price low.

Do Show Neutrality

Never express your desire for an item to the salesperson. Keep your facial expressions from revealing your genuine emotions or buying intentions. Keep in mind that you are competing with someone who does this every day. The salesperson will notice if you exhibit even the tiniest level of excitement for the deal you’re about to make.

Do Show Slight Hesitation

People who are certain they want something don’t think twice about getting it. When you pause during a negotiation, you’re telling the salesperson that you’ll go if the offer isn’t satisfactory. When you pause to think, the salesperson can see that you require convincing, which encourages them to come up with incentives to get you to buy.

Do Ask for a Discount on Several Items

If you’re interested in more than one purchase, you might be able to negotiate a lower price by combining them. However, you might not be able to convince a salesperson to drop the price of a single item. Having the chance to sell two or more items can frequently encourage a salesperson to reduce the specific prices of each item modestly.

Make sure you’ve calculated the cost and are confident you’re getting a good bargain. If you’re going to overpay for item B, there is no purpose in receiving a discount on item A.

Do Be Willing to Walk Away

You must think about leaving a negotiation when you reach a deadlock. You’ll likely find it—or something similar—elsewhere unless it’s a truly unique item.

Don’t look back as you depart after saying thank you to the salesperson. When they realize you’re truly leaving, they might stop you and reduce the price even further so they don’t lose the sale.

Don’ts Of Price Negotiation:

Don’t be in a Hurry

Rushing puts you at a disadvantage right away since it informs the salesperson of your position. Rushing toward an item as soon as you enter a store gives the seller the impression that you value it highly. Rushing the negotiation process sends the message that you’re probably willing to accept a smaller discount to save time. You have the most negotiating power if you move and speak slowly and comfortably.

Don’t be an easy Target

However, being polite does not entail being unduly accommodating. You have no obligation to accept a poor deal out of politeness. Decide on your criteria and stick by them. If you are unable to agree, accept it. You shouldn’t take it personally if you and the other party didn’t agree.

Don’t confuse Similar for Equivalent.

Look for distinctions between the item you want and the ones that are already on the market, such as the model number and specs, minor wear that could reduce the value, or extras that could enhance it. Consider external issues like time, distance, and convenience in addition to internal expenditures like taxes and shipping. It’s not a better value if you have to travel further to save $15.

Don’t Waste a Good Offer in Search of a Better One

When someone makes you a compelling offer, accept it. Making small concessions to a good bargain allows room for someone else to pounce and seize the opportunity. It is best to finish the deal and accept a good result.

Don’t give unrealistic offer

That indicates to the seller that you are not serious and sets the tone for a hostile discussion. Think about whether you would accept the same price if the roles were reversed before you set a price. Your offer is probably not realistic if the response is a resounding nay.

Don’t be Rigid

Price negotiation is a dynamic process; if you rigidly stick to one line of action just because it’s what you predetermined ahead, you’ll miss possibilities. Your plan should be there to help you, not restrict you. For instance, you only bargain with the precise amount of money you’re prepared to pay. On the surface, that seems like a sensible strategy to prevent spending too much, but it’s a stress. What happens if a vendor insists on charging you a price that is just a little bit too much or if the item you desire turns out to be in better condition than you anticipated? It’s preferable to leave yourself some flexibility and keep your alternatives open.


Even while some individuals might think it’s cheap to haggle over small purchases, most people do it all the time. It’s a skill, sort of, that not everyone has. You must haggle with a salesperson who has been in this field for months or years to get them to do this. Who excels at what they do.

Therefore, we attempted to give you, the client, some advice in this post on what to do and what to avoid while negotiating a price. Put these to the test.

 Some people adopt a more casual attitude towards haggling; some people become so skilled at negotiation that they practically view it as a sport. The trick is to keep in mind that you have nothing to lose: no salesman will ever refuse to sell you an item simply because you tried to haggle the price first. Unless you insult the seller or make a fuss.

Try it out, then! You might be surprised by the range of products you can bargain for, including everyday retail purchases, medical expenses, and more. You might be able to keep a few extra dollars, or you might find a much-discounted sale. 

The Art of Price Negotiation- Do’s and Don’ts During Price Negotiation as a Customer

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